Google Analytics is an indispensable tool for marketers, as it provides deep insight into how your website and social media campaigns are performing. By entering Google Analytics settings for your Facebook page, you can integrate key metrics about your business and social media campaigns. This integration will give you more information about where people spend their time on your site and how they interact with (or don't interact with) social media ads and posts. These analytics will help you better understand what resonates most with your customers, giving you valuable information that can be used to target audiences or create new content. For example, if engagement is high when pictures of puppies are posted to Instagram but not when an ad image is posted on Twitter, use that information to tailor future ads. It’s no secret that marketing plays an important role in the success of businesses and that is why you need to work with one of the best facebook advertising agency, both big and small. When you market effectively, your business can gain more exposure to new potential customers and drive more sales. The good news is that some businesses still think that they need to hire an expensive marketing agency or purchase pricey software in order to market effectively online. Luckily, this isn’t true! There are many online marketing strategies that you can take advantage of right now, including marketing with Facebook ads and Google ads. When you use Google’s Ads Platform, you can tag your website visitors with a pixel so that Google knows who to target with your ads. But there are limitations on how often these tags can be called—there isn’t really a way to set it and forget it, so to speak. With facebook, you can place pixel tags on all of your website pages (and even iframes within your site), which gives you more flexibility when targeting site visitors.